UNICEF and Tesla join forces in opening an Innovation Club in Novi Pazar

The UNICEF Innovation Club, space that offers young people the opportunity to build digital skills, explore new technologies and create innovative solutions, has opened in Novi Pazar with the support of the Comtrade Group’s brand Tesla. Innovation Clubs are part of the broader “Youth in a Digital World” programme, which aim is to give young people the chance to learn, collaborate and develop their own projects across 11 cities in Serbia.

“We want young people in Novi Pazar and across Serbia to have equal opportunities to develop their talents and to be active participants in the digital transformation of society.” said Marko Rakić, Youth & Adolescent Development Officer at UNICEF.Through partnerships with the business sector, UNICEF ensures these initiatives are sustainable and accessible to as many young people as possible. Collaboration with companies such as Comtrade Group and the Tesla Brand demonstrates that joint investments can create real opportunities for children and young people.

“Young people are key drivers of social change, and the Innovation Club in Novi Pazar shows how joint investments can give them the resources and knowledge to turn their ideas into reality. We know that investing in young people’s digital skills is the most important investment for Serbia’s future,” highlighted Nebojša Lozo, General Manager, Comtrade Distribution and Tesla Brand.

The launch of the Club was marked by an interactive workshop, led by experts from Comtrade Group and the Tesla Brand, together with local trainers. Young people from Novi Pazar had the opportunity to enhance their digital skills, explore innovative ideas and, through hands-on experience, see how knowledge, teamwork and creativity can be turned into real solutions for challenges in their community.